Case Study: The Mayor’s Fund boosts emergency relief fundraising with Goodworld

The Mayor’s Fund - Customer Case Study

The Mayor’s Fund for Los Angeles, a nonprofit, needed to launch an enormous fundraising effort to provide immediate financial assistance to residents struggling during the pandemic via no-fee debit cards. They partnered with Goodworld to create a solution to raise these urgent funds.

Goodworld implemented a multi-channel fundraising campaign featuring a dedicated website and social media integration. The solution enabled the Mayor’s Fund to raise donations from over 10,000 donors, resulting in 4x revenue growth. This success allowed them to distribute aid cards to more than 100,000 residents, making it the largest event in the fund’s history.

The Mayor’s Fund

Deidre Lind

Founding President