Case Study: John Legend & ABC provide direct relief to struggling families with Goodworld

John Legend & ABC - Customer Case Study

The customer, John Legend & ABC, faced the challenge of raising emergency funds for Los Angeles families struggling financially due to the COVID-19 pandemic during a nationally televised Father's Day special. They needed a method to generate rapid, grassroots donations from their prime-time audience. The vendor, Goodworld, provided its Text Engagement solution to facilitate this.

Goodworld's solution enabled viewers to quickly donate by texting a code that appeared on screen. This generated a spike of impulse donations, providing direct financial assistance to families in need. The funds raised offered immediate relief to individuals and families experiencing extreme hardship, successfully turning the entertainment special into a effective philanthropic event.

John Legend & ABC