Case Study: Mott MacDonald cuts traffic data processing time by 50% with GoodVision AI traffic analytics

Mott MacDonald cuts traffic data processing time by 50% with GoodVision

Mott MacDonald, a global engineering consultancy, faced significant challenges in collecting transport data for a transit-oriented development project in Manila. The manual process of analyzing video footage to count vehicles and pedestrians was extremely time-consuming, taking approximately a month, and produced inconsistent, inaccurate results. This was particularly difficult due to Manila's diverse vehicle types and the project's tight deadlines, making traditional methods unfeasible.

The consultancy implemented GoodVision's AI-powered traffic analytics platform to automate the data processing. GoodVision provided rapid analysis, custom vehicle classification for local transport, and critical pedestrian trajectory data. This solution cut data processing time by 50%, from one month to two weeks, while significantly improving data accuracy. Mott MacDonald reported a 10/10 rating for the vendor's support and emphasized that the improved accuracy was the most valuable benefit.

Mott MacDonald