Case Study: Stop Soldier Suicide achieves 240x organic engagement with GoodUnited

Stop Soldier Suicide boosts organic engagement 240x with GoodUnited

Stop Soldier Suicide, a nonprofit dedicated to reducing military veteran suicide, faced the challenge of increasing exposure for its major award win and engaging its supporter base. They partnered with GoodUnited to leverage its conversational messaging service on Facebook Messenger to quickly communicate this mission-critical news.

GoodUnited implemented a supporter messaging journey that was sent to the nonprofit's subscriber base. The solution drove a 240x increase in organic engagement, generated over 2,300 organic shares, and saved $14,000 in ad spend that was reallocated to their programs.

Stop Soldier Suicide