Case Study: Best Friends Animal Society raises $100,000 and gains 85% new supporters with GoodUnited

National No-Kill Animal Rescue Enlists New Generation to Save Them All

Best Friends Animal Society partnered with GoodUnited after seeing success with GoodUnited’s Facebook Birthday Fundraisers, but needed new ways to raise funds and grow its audience during the pandemic when in-person events were disrupted. The organization wanted to expand beyond its existing donor base, reach younger supporters, and build a stronger online community while advancing its no-kill mission.

GoodUnited helped Best Friends Animal Society launch a Facebook 30-Mile Challenge, managing the ads, audience segmentation, group moderation, copy, engagement, and reporting. The campaign raised $100,000 as a first-time event, delivered a nearly 400% ROI, and generated over 85% net-new email addresses, giving Best Friends a new and scalable fundraising channel and a fresh pool of supporters to retarget for future efforts.

Best Friends Animal Society