Case Study: Make-A-Wish achieves 196% ROI in fundraising with GoodUnited

Make-A-Wish achieves 196% ROI and raises $216,967 with GoodUnited

Make-A-Wish, a well-known nonprofit, faced the challenge of accelerating the growth of its stagnant social media fundraising program with limited in-house resources. They turned to vendor GoodUnited to help increase social revenue, acquire new supporters, and bridge traditional fundraising with virtual events.

GoodUnited implemented a month-long 30-Mile Walk/Run Challenge on Facebook, supported by a paid ad strategy and conversational technology for community management. This solution resulted in a hugely successful pilot, raising $216,967 and achieving a 196% ROI. The campaign also generated 10,667 leads and fostered an engaged online community, significantly exceeding Make-A-Wish's revenue expectations.

Make-A-Wish