Case Study: Susan G. Komen recoups revenue and grows new supporters with GoodUnited

How Susan G. Komen Created Communities of New Supporters & Recouped Revenue

Susan G. Komen, the world’s leading breast cancer organization, faced major fundraising and community-building challenges during COVID-19. With in-person events disrupted and supporters hesitant to ask friends and family for donations, Komen turned to GoodUnited’s social fundraising solution to find a new way to raise money and engage its breast cancer community on Facebook.

GoodUnited helped Susan G. Komen launch Facebook Challenges, combining Facebook groups, Messenger, and targeted ads to create peer-to-peer fundraising campaigns centered on shared physical challenges and support. The effort exceeded expectations by bringing in more than 13,000 supporters, 90% of them new to Komen, collecting 10,500 email opt-ins, and raising over twice the projected donation amount, helping the organization recoup lost revenue and build a lasting new fundraising channel.

Susan G. Komen

Josh Hirsch

Social Marketing Content Manager