Case Study: No Kid Hungry connects kids to 1.23 million meals with GoodUnited

How No Kid Hungry Helped Connect Kids to an Additional Million Meals — without the Extra Work

No Kid Hungry partnered with GoodUnited after the COVID-19 pandemic forced the cancellation of its in-person fundraising events, including popular culinary and tasting experiences that had helped support its mission to end childhood hunger. With staff already stretched thin, the organization needed a new way to raise funds online and keep support flowing for kids in need.

GoodUnited helped No Kid Hungry launch its first Facebook challenge, a 31-mile walk managed end to end by GoodUnited, including group communications and day-to-day operations. The campaign rallied nearly 1,000 participants and more than 5,000 supporters, generated enough funding to help connect kids to up to 1.23 million meals, and delivered a $1.93 cost per lead, 603% ROAS, a 26.6% opt-in rate, and an 89% NPS.

No Kid Hungry

Jessica Bomberg

Associate Director