Case Study: Kantar achieves faster, more human hiring with GoodTime

Kantar cuts recruiter scheduling time by 50% with GoodTime

Kantar, a major brand intelligence agency, faced significant challenges in managing its global hiring process. Coordinating tens of thousands of interviews across different time zones manually was consuming up to an entire day of a recruiter's time and creating a inconsistent candidate experience. Seeking to become an AI-first company, Kantar partnered with GoodTime to find a solution that would increase efficiency without losing the personal touch.

By implementing GoodTime's AI-powered scheduling platform, Kantar automated its monotonous interview coordination. The solution integrated with existing systems like Workday and Outlook, allowing candidates to self-schedule. This resulted in a more than 50% reduction in time recruiters spent scheduling, a 40% decrease in scheduling lead time, and a doubling of productivity per recruiter. GoodTime's technology freed up recruiters to focus on building relationships and assessing candidates, fundamentally transforming Kantar's talent acquisition process.

Kantar