Case Study: Yorkshire Tea becomes the UK’s no.1 tea brand with Goodstuff

Yorkshire Tea grows value sales from £70.9 million to £93.6 million with Goodstuff

Yorkshire Tea, a family-owned tea brand, faced the challenge of becoming the number one brand in a declining market where competitors were losing relevance. The vendor, Goodstuff, was tasked with helping them achieve this goal through strategic media planning and advertising.

Goodstuff implemented a Braver by Design strategy, balancing traditional TV advertising with innovative campaigns like dynamic radio, VR educational projects, and national competitions. This solution successfully increased Yorkshire Tea's market penetration by over 3% and grew value sales from £70.9 million to £93.6 million, adding 1.1 million new drinkers. The campaign also achieved a long-term ROI of £4 for every £1 spent and won Goodstuff and Yorkshire Tea two IPA Effectiveness Awards and a Media Week Award.

Yorkshire Tea