Case Study: tonies achieves a 150% increase in Amazon sales with Goodstuff’s addressable AV model

tonies trebles website traffic and lifts Amazon sales 150% with Goodstuff

The customer, tonies, faced the challenge of competing in the congested toy market during the Christmas season. With an over-reliance on traditional TV and a lack of data from key sales channels like Amazon, they needed a more efficient way to target high-value parents of young children. The vendor Goodstuff was engaged to address this.

Goodstuff built an addressable audio-visual model using Samba TV's ACR technology and Amazon's Freevee platform. This solution allowed for precise targeting and retargeting using first-party data. The results were significant, with Goodstuff's campaign tripling website traffic, increasing monthly website sales by 62%, and boosting Amazon sales by 150%, surpassing all of tonies' expectations.

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