Case Study: Ella’s Kitchen boosts children’s healthy relationship with food with Goodstuff’s social-first storybooks

Ella’s Kitchen boosts perception of fun eating by 12% with Goodstuff

Ella’s Kitchen, a brand on a mission to improve children's lives by developing a healthy relationship with food, faced the challenge of sharing its "play with your food" message without adding to parental pressure. The vendor Goodstuff was tasked with creating an approach that playfully reached parents and carers through social media, moving away from unrealistic content.

Goodstuff created a series of social-first sensory storybooks for Instagram Stories, translating story time into a playful mealtime moment. This solution allowed parents and children to follow narrated adventures of food characters while engaging in sensory food play. The campaign successfully shifted perceptions, leading to a 12% increase in the perception that Ella’s Kitchen makes eating fun. It also won an award and helped Goodstuff secure the media account.

Ella’s Kitchen