Case Study: Dunelm doubles revenue with Goodstuff

Dunelm doubles revenue to £1.6 billion with Goodstuff

The customer Dunelm faced the challenge of moving beyond limited sales-period advertising to build a full-funnel media strategy that could support its significant growth. The vendor Goodstuff was tasked with developing this approach, which required robust brand building, social strategies, and performance integration.

Goodstuff implemented a comprehensive plan that included efficient broadcast buying and inventive content like the "Back to Mine" ad-funded programme with ITV. This solution, underpinned by constant measurement, enabled Dunelm to successfully scale its advertising. As a result, Dunelm's revenue doubled to £1.6 billion, with brand awareness and consideration both increasing by 15%, and the company won the Media Week Grand Prix award.

Dunelm