Case Study: Futbaltour streamlines sports e-commerce with GoodRequest

Futbaltour unifies sports e-commerce with GoodRequest for 310,000 customers

Futbaltour, a sports experience market leader in Central Europe, faced challenges with a complex e-commerce website that relied heavily on manual sales assistance, creating a poor user experience and internal inefficiencies. GoodRequest was engaged to redesign the platform, with services including UX research, analysis, design, and QA & testing, to create a unified product that could automate sales and improve conversion rates.

GoodRequest's solution involved a complete restructuring of the information architecture to position each sports event as a single entity, simplifying comparison and selection for users. The new design emphasized a self-service purchasing flow, stronger brand integration, and a clearer offer structure. For the client, GoodRequest delivered a foundation for scalable sales with key improvements in user decision-making and a significant reduction in the workload on the internal sales team.

Futbaltour