Case Study: Forbes achieves a unified, scalable multi-country UX with GoodRequest

Forbes unifies design across 3 countries with GoodRequest

The customer, Forbes (Barecz & Conrad Media), faced the challenge of unifying the user experience and design for its prestigious business magazine across its Czech, Slovak, and Hungarian websites. The publications had evolved independently with different monetization models and user behaviors, creating a complex need for a scalable solution that would improve content readability, advertising performance, and overall UX. GoodRequest was engaged to provide a comprehensive design strategy and website redesign.

GoodRequest implemented a unified design system after conducting in-depth research and user testing. The solution simplified information architecture with new content categories, optimized user paths to increase pageviews, and created a flexible, accessible design system for all three countries. This resulted in a more consistent brand experience, improved content accessibility, and a foundation for easier future implementation.

Forbes (Barecz & Conrad Media)