Case Study: Westminster City Council achieves 16 permanent hires and stronger diversity outcomes with Goodman Masson

Westminster City Council delivers 16 permanent hires with Goodman Masson

Westminster City Council faced the challenge of transitioning its Development and Regeneration Directorate from a reliance on interim contractors to a stable, high-performing permanent workforce. They needed to overcome severe talent scarcity, market perception issues, and meet strict diversity and inclusion mandates. The council appointed vendor Goodman Masson as its exclusive recruitment partner to lead this large-scale talent acquisition programme.

Goodman Masson implemented a proactive search and data-driven sourcing strategy to build a sustainable talent pipeline. Their approach included detailed candidate packs, real-time diversity reporting, and end-to-end process management. The solution delivered 16 high-calibre permanent appointments with a 100% retention rate. The results included a reduced time-to-hire of four weeks and standout diversity metrics, with Goodman Masson achieving 80% BAME representation at the senior leadership level.

Westminster City Council