Case Study: Springtime Technologies builds a stronger board brand with Goodman Masson

Springtime Technologies builds a portfolio board pipeline with Goodman Masson, with 50% of initial opportunities coming via network

Springtime Technologies, a company seeking to secure high-value non-executive director (NED) roles for its leadership, partnered with Goodman Masson and its service ChairX to address the challenge of building a successful and sustainable portfolio career in a competitive market. The key hurdle was moving from a generalist approach to a specialist one to get noticed by executive search firms and board recruiters.

Goodman Masson, through its ChairX service, provided a proven three-part framework. The solution involved helping the customer define a precise ideal client profile and board superpower, master a balanced inbound and outbound networking strategy, and play the long game by building relationships with key recruiters and firms. This strategic positioning led to Springtime Technologies successfully securing board appointments, with approximately 50% of initial opportunities generated from a single, well-crafted network update. The Goodman Masson approach enabled the customer to create a sustainable portfolio career by becoming highly discoverable to the right inbound opportunities.

Springtime Technologies