Case Study: Leading Event Organiser boosts YouTube, podcast, and ticket traffic with Goodman Lantern

YouTube and Podcast SEO Gains Expo Organiser 40% More Online Ticket Purchases

Leading Event Organiser, a well-known U.S.-based event organiser with a small team, needed help managing and consistently publishing content for their YouTube and podcast channels. The company lacked the internal time and resources to handle the keyword research, transcription, writing, and optimisation required to keep both channels active and effective. Goodman Lantern provided YouTube marketing, video SEO, and podcast content writing support to fill this gap.

Goodman Lantern assembled a team of transcribers and writers to transcribe, optimise, and upload at least 10 videos and six podcasts each month, following platform best practices. Over one year, this work helped Leading Event Organiser achieve a 45% increase in YouTube views, a 35% increase in podcast visitors, and 40% more traffic to its ticket-purchase website, while also delivering more than 60% cost savings versus hiring in-house staff.