Case Study: Private Investigations Firm Achieves 40% More Website Traffic with Goodman Lantern White Papers

White Paper Development Brings 40% More Website Traffic to Investigations Firm

Private Investigations Firm, a well-established U.S.-based investigations company, partnered with Goodman Lantern to create thoroughly researched, topic-specific white papers. The firm needed high-quality content to strengthen its industry leadership, but lacked the internal research and writing resources to produce it consistently.

Goodman Lantern assembled a team of researchers, white paper writers, and an editor to produce three comprehensive white papers each month. Over the course of a year, this approach helped the Private Investigations Firm achieve 40% more website traffic, 3x more newsletter sign-ups, and a 2x higher landing page conversion rate, while also delivering significant cost savings compared with alternative providers.