Case Study: Prominent Recruitment Agency boosts conversions with Goodman Lantern whitepaper content

White Paper Creation Gives Staffing and Recruiting Firm a 50% Higher Landing Page Conversion Rate

Prominent Recruitment Agency, a UK-based staffing and recruiting firm specializing in media recruitment, intellectual property, events, and consumer goods, needed a reliable way to produce whitepapers regularly despite limited resources and a small budget. They turned to Goodman Lantern for support with white paper content as a key part of their content marketing and lead-generation efforts.

Goodman Lantern provided a dedicated white paper team of one researcher and one senior writer/editor, along with white paper design services, to create well-researched, professionally designed content on a consistent schedule. The engagement delivered a 30% increase in website traffic, a 46% increase in conversion rates among readers who accessed the whitepapers, turnaround times that were reduced to one-third of industry standards, and cost savings of 66% versus alternative solutions.