Case Study: Power Equipment eCommerce Company boosts traffic and revenue with Goodman Lantern

SEO-optimised product descriptions for power equipment company increase traffic by 40%

Goodman Lantern worked with Power Equipment eCommerce Company, a well-known global manufacturer of power tools, to improve SEO for their online store. The customer needed help rewriting hundreds of product and category descriptions because they lacked the internal resources to handle the large-scale content update.

Goodman Lantern built a team of experienced eCommerce and retail writers and rewrote over 500 product and category descriptions in about three months. The project delivered a 40% increase in online store traffic and a 38% rise in revenue from organic search, with turnaround times reported as 3x faster than competitors and 50% cost savings.