Case Study: Leading Business Services Provider boosts whitepaper conversions with Goodman Lantern

Professional White Papers Provide IT Management Company With a 50% Increase in Landing Page Conversions

Leading Business Services Provider, a new-generation IT business services company headquartered in America with teams across the UK, the Philippines, and India, needed help producing well-researched whitepapers to support its content strategy. Goodman Lantern stepped in to provide whitepaper development services as the customer struggled to keep up with the ongoing demand for high-quality, informative content.

Goodman Lantern assigned a team of 2 researchers, 2 writers, and 1 editor to manage topic selection, research, drafting, and final editing for each whitepaper. Over the course of a year, the work helped drive 3x more email subscribers and a 46% increase in conversion rates from readers who went on to convert, with the customer also benefiting from a faster turnaround than competitors and affordable hourly rates.