Case Study: Business Intelligence Firm boosts online traffic with Goodman Lantern's research-intensive content writing

Monthly Business Content Services Provide Business Research Platform With 70% Increase in Online Traffic

Business Intelligence Firm, a U.S.-based business intelligence platform with a team of 50 researchers and analysts, needed help creating authoritative thought leadership content but lacked the in-house capacity to produce consistent white papers and blog posts. They turned to Goodman Lantern for research-intensive content writing services, including pillar content support for their content marketing efforts.

Goodman Lantern built a dedicated team of a researcher, two writers, and an editor to deliver six long-form blog posts and one detailed white paper each month. The partnership led to a 60% increase in popularly searched keywords, a 70% rise in website traffic, and 2x more social media interaction, while also delivering turnaround times three times faster and 50% cost savings.