Case Study: easyStorage boosts website traffic with Goodman Lantern’s SEO-optimised content

easyStorage boosts website traffic 25% with Goodman Lantern

easyStorage, a UK-based self-storage company, faced the marketing challenge of increasing its online discoverability despite not having physical facilities in every location it served. To overcome this lack of local visibility, the company engaged vendor Goodman Lantern for its content writing services.

Goodman Lantern developed a solution by creating over 700 locally-optimized landing pages, which were indexed by Google in under two weeks. This strategy resulted in a 25% increase in organic website traffic and a considerable rise in monthly orders at zero advertising cost, with traffic now converting to leads at a rate of 4%.

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