Case Study: a leading global outsourcing company achieves first-place keyword rankings with Goodman Lantern

Customised Content Writing Solutions Secure Outsourcing Provider’s First Place Keyword Ranking

Goodman Lantern worked with a leading global outsourcing company headquartered in India with offices in the UK and US. The customer needed a steady flow of 20–30 high-quality content samples each month to support its content marketing and improve rankings for target keywords, but lacked the internal resources and native English writing support to produce enough strong, well-researched material.

Goodman Lantern assembled a dedicated team of experienced writers and analysts and delivered blogs, SEO-optimised service pages, articles, and case studies as part of an ongoing content writing service. Over five years, the customer saw 81% growth in popularly searched-for keywords, achieved first-place rankings for most business search terms, and maintained steady SERP growth despite Google algorithm changes.