Case Study: a leading B2B content agency boosts AI visibility with Goodman Lantern

a leading b2b content agency boosts organic traffic 35% with Goodman Lantern

A leading B2B content agency faced the challenge of declining visibility as AI-powered search began to change how users find information, rendering traditional SEO strategies inadequate. To address this, the agency partnered with Goodman Lantern to implement a modern, AI-native SEO strategy designed for the era of LLM search.

Goodman Lantern's solution involved technical enhancements to allow AI crawler access, the implementation of structured data and schema markup, and a redesign of content to be more machine-readable and quotable. This AI-native approach drove a 35% year-over-year growth in organic traffic, a more than 50% increase in visibility across AI platforms, and generated higher-quality leads for the agency.