Case Study: Martyn Gerrard stands out from competitors with Goodlord

How Martyn Gerrard uses rent protection to "stand out from competitors"

Martyn Gerrard, an award-winning North London estate and letting agency, was looking for a transparent rent protection solution to protect landlords and needed a way to reduce admin while staying competitive. They turned to Goodlord, using its Rent Protection and Legal Expenses Insurance alongside the wider lettings platform.

With Goodlord, Martyn Gerrard centralised tenancy progression, automated compliance and document sending, and gained a clear audit trail for service and documentation. The agency reduced file progression from a team of 30 to a team of 3, with 371 compliant documents sent automatically per month and a minimum tenancy completion time of just 3 days, while freeing staff to focus on business generation and customer service.

Martyn Gerrard

Greg Tsuman

Letting Director