Case Study: Gray & Toynbee achieves scalable lettings operations with Goodlord

How Gray & Toynbee found a tech solution that "uses automation in the right way"

Gray & Toynbee, a Cambridge lettings agency launched in 2022, needed a scalable way to run compliant, efficient property processes from day one. They chose Goodlord, using its RentTech platform to help manage tenant referencing, tenant services, and other lettings workflows while supporting a new business designed to grow quickly.

Goodlord provided automated, transparent processes that gave Gray & Toynbee better visibility over referencing, reduced admin pressure, and freed the team to focus on winning more business. The results were significant: the agency reported saving 44 hours per week, avoiding the need for 1-2 admin hires, and increasing tenancies by an estimated 25%.

Gray & Toynbee

Christopher Toynbee

Director