Case Study: Metropolitan Library System boosts Winter Reading participation with Gooden Group

Metropolitan Library System boosts Winter Reading participation 49% with Gooden Group

The Metropolitan Library System partnered with Gooden Group to increase awareness and participation in its annual Winter Reading Challenge for adults. The challenge aimed to reach more adults in the Oklahoma City area and elevate awareness of the library's unique offerings and resources.

Gooden Group implemented a multi-channel campaign that included television ads, boosted digital video content, billboards, and radio spots. They created a gamified bingo card and utilized engaging prizes to drive participation. This strategy resulted in a 49% increase in registrations and a 39% year-over-year increase in completions, making it the most successful Winter Reading Challenge since its launch. The campaign also drove a 26% year-over-year increase in overall library usage for the month of January.

Metropolitan Library System