Case Study: Delta Dental of Oklahoma Foundation boosts youth oral health participation with Gooden Group

Delta Dental of Oklahoma Foundation boosts mouthguard signups 74.8% with Gooden Group

The Delta Dental of Oklahoma Foundation, a premier oral health advocacy organization, faced the challenge of increasing awareness and participation in its free youth programs amidst declining oral health outcomes across the state. To address this, the foundation partnered with vendor Gooden Group to develop a comprehensive statewide earned media campaign.

Gooden Group implemented a strategic communications plan that positioned foundation leaders as experts and secured media coverage across Oklahoma. This solution drove a 74.8% increase in signups for free mouthguards during active campaign weeks. The efforts by Gooden Group also resulted in 73 media placements, over 1.3 million impressions, and an estimated $120,000 in earned media value, significantly expanding the program's visibility and impact.

Delta Dental of Oklahoma (ddok) Foundation