Case Study: The Normal Brand achieves clearer inventory visibility and faster operations with GoodDay Software

The Normal Brand drives $1.5M in incremental revenue with GoodDay Software

The Normal Brand, a family-owned apparel retailer, faced significant operational challenges due to the complexity of managing inventory across its e-commerce, retail, and wholesale channels. After a difficult and unsuccessful year-long implementation of NetSuite, the company sought a better solution and turned to GoodDay Software for its GoodDayOS™ platform to gain clarity and streamline its processes.

By implementing GoodDayOS™, a Shopify-native operating system, The Normal Brand replaced its reliance on spreadsheets and manual workarounds. The solution provided immediate visibility and centralized control over inventory, purchase orders, and shipments. This resulted in an estimated $1.5 million in incremental wholesale and retail revenue, $1 million of which was directly driven by better inventory placement, and approximately $50,000 in annual time savings from eliminated manual workflows, showcasing the significant impact of GoodDay Software's solution.

The Normal Brand