Case Study: Zartico achieves 3,000% customer growth with GoodData

Zartico’s Partnership With GoodData Results in 3,000% Customer Growth

Zartico helps destination marketing organizations (DMOs) make better decisions by turning tourism data into actionable insights. Facing an industry that relied on six‑to‑nine‑month survey cycles and lacked technical resources, DMOs needed real‑time analytics to allocate taxpayer and private dollars more effectively and to justify event and campaign investments.

After evaluating more than a dozen vendors, Zartico partnered with GoodData to build its Destination Operating System — a real‑time, multi‑tenant analytics platform with flexible pricing, dashboards, automated change management, and low‑code customization. The solution enabled event‑level insights, faster product updates and tailored reporting, driving rapid adoption: Zartico grew from 4 to over 120 customers (a 3,000% increase), supporting 650+ users and 133 active GoodData workspaces, and shipped 80+ enhancements in six months.

Zartico

Jay Kinghorn

Co-Founder and CIO