Case Study: Zartico achieves 3,000% customer growth with GoodData

Zartico grows 3,000% with GoodData

Zartico, a destination marketing technology company, faced the challenge of helping public sector Destination Marketing Organizations (DMOs) move away from slow, survey-based decision-making. These DMOs lacked the data and technical resources for real-time insights to better allocate investments. Zartico turned to GoodData to build a scalable analytics platform.

By leveraging the GoodData platform's logical data model and automation features, Zartico launched its real-time Destination Operating System. This partnership enabled Zartico to scale rapidly, growing from 4 to over 120 customers—a 3,000% increase—while supporting over 650 users and 133 active GoodData workspaces.

Zartico