Case Study: Zalando empowers brand partners with self-service customer insights and drives sales growth with GoodData

Zalando Shares Customer Insights with Brand Partners to Deliver Better Service, Results

Zalando, Europe’s leading online fashion and lifestyle platform serving 32 million active customers and hosting 2,500+ brands, needed a way to turn its rich shopper data into actionable insights for brand partners without overburdening internal teams. The challenge was to give brands of all sizes clear, timely visibility into purchases, customer behavior and competitive performance so they could optimize assortment, merchandising and marketing across 17 markets.

Zalando built ZMS Insights on GoodData’s analytics platform — a scalable, managed solution that offers eight dashboards and 30+ metrics, 24/7 self-service access, customizable reports and consulting. The tool quickly gained traction (expected to exceed 1,000 brands by end of 2020, with 70% checking monthly and 46% weekly), helping partners identify new segments, improve product targeting (one retailer boosted visibility 69% YoY), increase sales and deepen collaboration with Zalando.

Zalando

Cody Alton

ZMS Insights Senior Product Manager