Case Study: Zalando boosts brand partner e-commerce performance with GoodData analytics

Zalando boosts brand engagement with GoodData as 70% of brands check ZMS Insights monthly

Zalando, Europe's leading online fashion platform, faced the challenge of sharing valuable customer and sales data with its thousands of brand partners to help them optimize their strategies. To empower these brands with self-service analytics, Zalando worked with GoodData to develop a custom solution called ZMS Insights.

Using GoodData's analytics platform, Zalando built a tool that provides brand partners with 24/7 access to dashboards and over 30 metrics for performance evaluation and market analysis. The solution enabled Zalando to scale quickly, with over 1,000 brands using the tool. Results include one partner increasing product visibility by 69% year-over-year, and 70% of active brands check the GoodData-powered insights monthly.

Zalando