Case Study: CompareNetworks achieves unified sales and marketing insights and a new revenue stream with GoodData

Uniting Sales and Marketing With Data For the Win

CompareNetworks is an online comparative marketplace that connects manufacturers in lab, bio, pharma, dental and ophthalmology with potential buyers. Highly data-driven, the company realized a critical gap: after leads were handed to sales, marketing lost visibility into how assets performed through the buyer’s cycle, preventing optimization of content and leaving an opportunity to deliver more value to customers and create a new revenue stream.

To close that gap CompareNetworks launched imSMART, an iPad sales‑enablement app powered by GoodData analytics, integrated in under two months without adding staff. The platform gives sales dynamic content delivery and provides marketers automated, customizable reports—driving a new line of business, faster time to value, data‑driven budgeting and improved sales/marketing effectiveness; customers have reallocated budgets based on insights and one reported a ~50% reduction in print costs.

CompareNetworks

John M. Trefethen

Product Director