Case Study: TransTrack achieves 3 years of continuous growth with GoodData embedded analytics

TransTrack boosts customer retention to 98% with GoodData

TransTrack, a provider of data optimization tools for transit agencies, faced the challenge of needing to deliver comprehensive, granular data analytics to its customers to maintain a competitive edge. Their goal was to help agencies combine complex data sources to uncover key trends for improving efficiency and service. To address this, they turned to the GoodData business intelligence platform.

By integrating GoodData into its TransTrack Manager tool, the company empowered its customers with self-service analytics and customizable dashboards. This solution enabled transit agencies to perform complex data modeling and gain insights into costs, ridership, and safety compliance. As a result of implementing GoodData, TransTrack achieved three years of continuous year-over-year growth and increased its customer retention rate to over 98%.

TransTrack