Case Study: TownNews turns media data into actionable insights with GoodData

TownNews wins 29 customers in two weeks with GoodData

TownNews, a provider of content management systems for U.S. media organizations, faced a challenge where its mid-sized and community-based media customers were awash in data but lacked the tools to turn it into actionable insights. They needed a way to connect content performance to business outcomes like revenue. To address this, they partnered with GoodData to create and deploy a solution called "Data Insights."

Using GoodData's platform, TownNews built a solution that automatically integrates multiple data sources, such as Google Analytics and ad managers, into a single, actionable view for their customers. This allowed media companies to see connections between content and revenue, optimize advertising, and make informed editorial decisions. The results were immediate, with TownNews securing 29 customers for Data Insights in the first two weeks, and some clients discovering revenue opportunities that paid for the product almost instantly. GoodData enabled this scalable, integrated analytics solution.

TownNews.com