Case Study: Technomic achieves 7x cost savings with GoodData

Technomic drives 7x cost savings with GoodData

Technomic, a Chicago-based foodservice research and consulting firm with 55 years of industry experience, needed to add customizable consumer-data insights to its offerings. The goal was an interactive analytics dashboard product that product teams—not just engineers—could quickly tailor for clients, and the company had to decide whether to build or buy while keeping costs and time to market under control.

Technomic launched Ignite Consumer on GoodData’s BI platform to deliver an interactive dashboard tracking 60+ consumer attributes—menu trends, market-level location data, and brand performance—while allowing users to create custom views. The partnership enabled rapid, non-technical dashboard changes, supported granular regional reporting during COVID-19, improved customer decision-making, and achieved a 7x cost savings versus building the solution in-house.

Technomic

Bernadette Noone

Executive Vice President of Products and Services