Case Study: Say Insurance achieves transparent, data-driven marketing insights with GoodData

Say Insurance saves 4-5 hours a month on reports with GoodData

Say Insurance, a new direct-to-consumer auto insurance brand, faced the challenge of entering a competitive market with a need for deep, transparent customer analytics. Their traditional parent company's model did not apply, and they lacked the resources to build a robust analytics platform from scratch. They partnered with GoodData and its Enterprise Insights Platform to gain the ability to analyze disparate data sources, provide self-service insights to employees, and maintain strict data security.

By implementing GoodData, Say Insurance unified data from multiple sources, enabling holistic analysis of marketing campaigns and customer behavior. The solution provided self-service analytics, saving several hours per report weekly and allowing real-time answers to data questions. Key results included the ability to connect online activity to long-term policy performance, optimize marketing spend with a clear view of customer acquisition costs, and track a key 180-day retention rate KPI for top customer segments. GoodData provided the scalable, secure platform necessary for Say's rapid growth.

Say Insurance