Case Study: Informa’s Aviation Week creates bespoke data products with GoodData

Informa decreases development timeline by 35% with GoodData

The customer, Informa, and its Aviation Week brand faced the challenge of creating secure, flexible, and customer-specific data experiences for its diverse aviation sector clients without exposing sensitive information between competitors. They partnered with the vendor GoodData and its analytics platform to achieve this following an acquisition.

GoodData implemented a solution through close collaboration and biweekly workshops with the Aviation Week team. This resulted in the creation of four bespoke AWIN Intelligence data bundles, which drove new revenue streams, decreased the development timeline by 35%, and grew the customer base from 40 to over 180 workspaces in three years.

Informa