Case Study: Fourth achieves 117% ROI and rapid deployments with GoodData

How Fourth Added Analytics to Its Menu and Realized a 117% ROI

Fourth, a London‑based leader in cloud cost‑control software for the hospitality sector, struggled to bring together millions of rows of disconnected data and distribute affordable, role‑specific analytics across operators—many customers were stuck using Excel and corporate stakeholders lacked timely, tailored insights. The company saw an opportunity to offer an affordable, distributed analytics solution that would put actionable data into the hands of managers, executives and supply‑chain partners.

Partnering with GoodData, Fourth launched Fourth Analytics: an embeddable, customizable platform that integrates multiple data sources, automates distribution of role‑based dashboards and enables secure sharing with suppliers. Launched in 2013, the product created new subscription and upsell revenue, delivered a 117% annual ROI with a 2.4‑year payback, achieved 97% customer retention, enabled deployments in as little as five days, and produced measurable operational gains (e.g., ~1% of sales labor cost reduction for a large pub chain and substantial time savings for managers and analysts).

Fourth

Mike Shipley

Analytics & Insight Solutions Director