Case Study: DXC Technology Achieves a 206% Increase in MQLs with GoodData

DXC Technology boosts MQLs 206% in 90 days with GoodData

DXC Technology, a global IT services leader, faced the challenge of centralizing its disparate marketing and sales data from over 50 different digital systems. With regional teams using various tools, the company lacked a single source of truth to measure marketing effectiveness and demonstrate its impact on revenue. They needed a powerful, agile business intelligence solution to unify their data and provide clear insights into the buyer's journey.

The company implemented the GoodData analytics platform to create a customized, integrated digital ecosystem. With the help of implementation partner Keboola, the solution was launched in under 90 days. This allowed DXC Technology to move all data modeling into GoodData, building sophisticated pipeline and attribution models. The results were significant, as GoodData enabled the company to achieve and demonstrate a 206% increase in marketing qualified leads (MQLs) since the launch.

DXC Technology