Case Study: Redbubble achieves organization-wide operational efficiencies with GoodData Platform

Data-Driven Decision-Making for a Creative Industry

Redbubble is a global online marketplace that helps independent artists sell apparel, art and home goods. Rapid growth left the company with data scattered across multiple systems, forcing teams to spend hours exporting into Excel and building manual reports, which made it difficult to surface trends or make consistent data-driven decisions.

Redbubble deployed the cloud-based GoodData Platform for its ETL and analytics, rolling out a two-week self-service implementation and sprinted deployments across operations, sales and marketing. The solution unified six disparate data sources into a single source of truth, drove organization-wide efficiencies, boosted marketing performance and customer retention, sped up operational issue resolution, and now supports cross-functional reporting and automated workflows used by over a quarter of the company.

Redbubble

Manoj Yadav

Director Business Analytics