Case Study: CompareNetworks achieves 90% customer retention with GoodData

CompareNetworks achieves 90% annual customer retention with GoodData

CompareNetworks, a creator of B2B media marketplaces for the science and healthcare industries, needed a sophisticated business intelligence partner to fulfill their complex analytics needs. Their challenge was to help customers cut costs and increase revenue with their imSMART tool while also accelerating their own growth, requiring a powerful and flexible BI solution.

By integrating the GoodData platform into their imSMART sales enablement tool, CompareNetworks empowered its customers with granular analytics for campaign optimization and sales pipeline acceleration. The solution delivered significant results, including a 90% annual customer retention rate for CompareNetworks and customers achieving over 300% year-over-year user growth, all without additional IT overhead. GoodData also created a new revenue stream and became a key selling point for customer acquisition.

CompareNetworks