Case Study: CompareNetworks achieves 90% annual customer retention with GoodData

CompareNetworks achieves 90% annual customer retention with GoodData

CompareNetworks, a San Francisco–based creator of B2B media marketplaces and the imSMART mobile sales‑enablement platform, needed a business intelligence partner to bring sophisticated analytics to its science and healthcare customers. The company wanted to help clients cut costs and increase revenue while scaling its own marketplace business—without adding IT overhead.

By embedding GoodData into imSMART, CompareNetworks delivered customizable, self‑service analytics for campaign and pipeline optimization, creating a new revenue stream and a strong sales differentiator. The integrated, fully scalable solution required no extra IT lift and helped drive a 90% annual customer retention rate, >300% YoY user growth for customers, and measurable cost savings (one customer cut printing costs by 50%).

CompareNetworks

Jason Roy

Chief Technology Officer