Case Study: Allocadia enhances marketing budgeting analytics with GoodData

Allocadia delivers 80% templated analytics with GoodData

Allocadia, a company that provides marketing budgeting and planning software, needed to replace its existing analytics solution to offer its customers superior reporting with better visualizations and usability. They partnered with GoodData to embed analytics into their platform, moving their customers beyond basic spreadsheets.

GoodData provided a flexible analytics solution that enabled Allocadia to create templated and custom dashboards. This allowed Allocadia's customers to gain actionable insights into their marketing budgets and ROI, leading to increased efficiency in marketing decisions. For Allocadia, the solution drove revenue growth by increasing user adoption and created a new revenue stream through add-on services.

Allocadia