Case Study: WWF‑Australia achieves reliable, flexible workplace-giving funding for conservation with Good2Give

The impact of workplace giving for WWF

WWF, the world’s leading independent conservation organisation, developed a new five‑year vision for WWF‑Australia focused on four priorities: saving threatened species, protecting marine life, creating a low‑carbon future and ensuring a sustainable food supply. To fund this work by harnessing business support and regular employee donations, WWF partnered with Good2Give and its workplace giving service to build a reliable, flexible source of funding.

Good2Give implemented its workplace giving service to make small, regular contributions easy for employees and corporate partners, turning many modest gifts into sustained support. The result is a dependable funding stream that directly supports WWF‑Australia’s four focus areas and amplifies WWF’s global reach (working in 100 countries with five million supporters), demonstrating how Good2Give’s platform converts frequent workplace donations into collective, measurable impact.

WWF

Monique Isenheim

Business Partnerships Manager