Case Study: R U OK? achieves more life‑changing workplace conversations with Good2Give workplace giving

The impact of workplace giving for R U OK

R U OK? is an Australian suicide prevention charity that inspires and empowers people to meaningfully connect and support those struggling with life. To extend its reach into workplaces and encourage colleagues to trust their instincts and start conversations, R U OK? partnered with workplace giving donors through the Good2Give platform.

Good2Give donors directly funded the development of a new workplace campaign—posters, videos and email content that use funny, awkward workplace moments to prompt conversations—helping R U OK? start more life‑changing conversations. According to R U OK?, financial support from businesses and their employees, facilitated by Good2Give, makes up around a third of their income and has enabled the organisation to roll out these resources across corporate partners nationwide.

R U OK?

Brendan Maher

Chief Executive Officer