Case Study: Australian Red Cross achieves greater community impact and staff engagement with Good2Give

The imapct of workplace giving for Australian Red Cross

Australian Red Cross delivers national emergency preparedness, response and recovery while supporting new migrants, Aboriginal and Torres Strait Islander peoples and social inclusion programs. To sustain and deepen this work the charity needed more than one‑off donations — it sought ongoing workplace and corporate investment that built meaningful, long‑term partnerships. Good2Give was engaged to provide its workplace giving service to connect businesses and their staff with the Red Cross.

Good2Give’s workplace giving service helped convert business support into sustained corporate partnerships and employee engagement, making it easier for companies to donate and understand the impact of their support. The program strengthened relationships between Australian Red Cross and corporate partners, increased staff loyalty and workplace satisfaction, and supported the charity’s funding for emergency response and community programs.

Australian Red Cross

Kate Dear

Corporate Engagement and Communications Manager